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HDFC Bank Financially Ever After
Project type
Public Service Awareness
Date
Feb, 2025
Location
India
40% of divorces in India are caused due to financial differences.
HDFC Bank wanted to illuminate couples to have the chat on finance before they tie the knot.
The Answer? A compatibility test that lets couples decide how they'd spend a certain amount.
And to spread the word, we got India's most favourite internet couples to take it live.
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