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RuPay #OwnTheEdge
Project type
Brand Campaign x TATA IPL
Date
May 2026
Location
India
In life, an edge is rarely a grand advantage.
Sometimes, it is getting the tickets before everyone else, paying wherever you want, or earning something extra every time you do.
For RuPay, we turned these small but satisfying wins into a playful campaign featuring Ranveer Singh and Prakash Padukone.
Across 3 films, RuPay’s benefits from credit card payments on UPI and exclusive rewards to early access to TATA IPL tickets got India to Own The Edge. Anywhere. Everywhere. Every time.
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